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WE MAKE SMART ADS

The strategic thinking and creative direction of an ad agency.

The resourcefulness and production clout of film industry tastemakers.

Team Win is a studio built for the future of advertising. We’re award-winning filmmakers and strategists bringing the cinematic approach to advertising. Collaboration and efficiency are how we win. We collaborate directly with our clients to develop winning creative alongside in-house production, post, and finishing teams.

We bring the production efficiencies of independent film mixed with the best strategic minds in the game to create effective video with huge return on investment.

 

Havenly had a simple goal, make a splash and drive traffic to the their website. They needed a big idea to get new people to sign up and inform the audience about their online design service. They came to Team Win because we come up with the concept, produce it, and deliver it all in house.

We created a multi-platform video strategy to teach the audience an object lesson — Don’t design your own home. Leave the design to the professional designers at Havenly. They will do a better job at an affordable price. And like any lesson, a little humor is the sugar that makes the medicine go down.

Within a week of launch, Havenly’s searches were up by 63%, and conversions were up 72%.

HAVENLY

LEAVE IT TO THE PROS

Need the big idea?
Team Win has you covered.

WHAT THE CLIENT SAID

“Team Win really nailed it! They took the time to understand our brand voice, customers, and acquisition objectives. The direct response video they produced has been a serious revenue driver for our business. There are a lot of basic production companies out there, but not Team Win. They knocked it out of the park for Havenly!”
— Matthew Erley VP of Growth Havenly
 
 
 

HANDY

FUN


Need to test?
Team Win helps our clients find their voice.

Online cleaning service Handy wanted to find out what value props and voice worked best on their audience. We developed and produced two different broadcast spots to be tested head to head. One concept was more straight-laced, and the other had more comedic flare. The humor driven approach won the day with engagement rate of 7.8%.

Then, we used the winning spot along with some creative scripting to help our client test a number of different value props to inform their future marketing efforts.

 
 
 

Every year, Panda Express honors Asian Pacific American Heritage Month with a beautiful branded film.  The problem was, the film needed to appeal to myriad individuals united by one thing — their heritage. But on the day-to-day, they were completely different people. So Panda Express came to us to dive deeper and find out how to appeal to five very different consumer segments across a wide range of demographics.  We knew we to speak to universal themes and aspirations, but flexible enough to target specific segments.

Our solution was to unite these people. We created a campaign about Asian Americans who changed the world around them. They broke barriers, rules and expectations. We enlisted Connie Chung, Michael Chang, and the founders of Panda Express — still family owned — to tell their stories.

But to truly reach our audience, we needed assets. Not just one film, but a story told across numerous platforms, run times and messages. This resulted in over thirty pieces that allowed us to engage with the consumers they wanted all across the digital landscape.

The film was the most successful to date. It was the highest impressions they’ve ever seen for the campaign, over 13 million views.

Panda Express

TRAILBLAZERS

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